How to understand bourbon, get best value
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O.J.'s former manager: Get new friends |
3 exciting ways to invest in tech
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I was the first reporter to talk to O.J. Simpson's former manager when the disgraced former football star received his parole. Here's what Norman Pardo had to say.
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I wrote this story for a client and it's an example of my financial and technical writing. It does not have a byline, but I can provide proof that I wrote it. You can read it here.
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The Meteoric Rise and Fall of Aaron Hernandez: “Misery Attracts Misery”
"In a small, cramped, barren tomb of a jail cell, Aaron Hernandez called the final play of his life." That's how I began this long form journalism piece about the rise and fall of Aaron Hernandez, written shortly after he was found dead in his jail cell. You can read the full story here.
MORTAR's entrepreneur training helps longtime residents ride the wave of revitalization
This story was named one of the 10 best over the last 10 years at Faith and Leadership magazine. Too often, neighborhood revitalization leaves behind the people who already live in urban neighborhoods. A new model in Cincinnati seeks to train and support locals so they can benefit from the economic boom. You can read the full story here.
The Earnhardt names lives on
The Earnhardt name to racing is like the Kennedy name to politics --- iconic. There was a time when it looked like the Earnhardt name would vanish from NASCAR tracks, until Jeffrey Earnhardt earned a ride. I was the first reporter he spoke with after the announcement that he would be on the track in 2018, and he opened up about keeping the Earnhardt name in NASCAR.
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Iceland? Beautiful? No. Gorgeous.
I was fortunate to spend two weeks in Iceland on a Fulbright Fellowship. While there, I took in everything this stunning island has to offer. I built this website that chronicled my travels. No doubt, I'll be back.
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What eating out really costs you
The cost of eating out goes well beyond the bill you receive at the end of a meal. This story explore the financial and health implications of Americans' obsession with eating out. You can read it here.
The faces of povety are all around us
This was a project by my college media writing class, and it shows my creativity. I also wrote an op-ed piece that appeared in the Dayton Daily News.
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His terrible past comes to the surface
No, it's not a other sports story. It's a news story, and a terrible one at that. College baseball's best pitcher has pleaded guilty to molesting his 6-year-old niece, The revelation caused an uproar, and some soul searching by his team. You can read the story here.
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My resume
Raymarcano01@gmail.com
Qualifications:
Experienced journalist well versed in writing and editing about health care, education, education test preparation information, technical issues, and more. Expert in AP style. Clear, crisp, concise writer.
Experience:
President/CEO, Canis Digital
May 2014 to present
Canis Digital is a digital media consulting firm specializing in digital audience growth strategies, and expert editing and writing. I founded the company. I’ve helped websites grow their audience as much as 200 percent. I’ve edited and written a range of topics, including education, finance, money, sports, entertainment, breaking news, technical data, health, and more.
Senior Director, Digital Audience Growth, Cox Media Group
August 2013 to May 2014
I oversaw a team that produced and aggregated content to drive audience across all 85 Cox Media Group properties; cut third party deals to maximize audience and revenue and implemented/trained Cox Media Group properties on decision analytic tools. I retired in May 2014.
Director of Digital Content and Mobile Integration, Cox Media Group
June 2011 to August 2013
I oversaw the development of nearly five-dozen phone and tablet applications for the 17 news properties in CMG. I selected the vendors, negotiated the contracts, navigated the various application store rules and ensured products were delivered in a timely manner. I followed market trends to advise the properties on digital issues and oversaw special projects as assigned. My title was “Senior Manager of Strategic Initiatives” from 2009 to 2011.
Director of Digital Strategy, Cox Media Group, Dayton
Senior Manager, Strategic Initiatives, Cox Media Group
January 2010-June 2011
In this dual role I had responsibilities for Cox Media Group, and Cox Media Group Digital. For Ohio, I devised and implemented digital strategy for all of Cox Ohio’s 14 web sites, including solutions for content sharing among radio, television and newspapers; analyzed products that could be used across all media; and created a plan to further cement our leadership in local breaking news. For Cox Media Group’s digital division, I wrote digital reader strategy (e-readers, tablets, etc) and negotiated deals with e-reader and tablet manufacturers to for Cox content.
Instructor, Wright State University, 2010 – Present
I teach digital media courses that focus on storytelling in the new media age, analytics and social media.
Internet General Manager, Cox Ohio Publishing
March 2006 to January 2010:
Duties included overseeing the Cox Ohio internet business, including new business, strategic planning, vendor relations and technical development. Accomplishments:
Deputy Managing Editor, Dayton Daily News:
2003 to 2006:
I oversaw the metro, sports and online staffs, coordinated daily story budgets, and ran the newsroom in the absence of the Managing Editor. Among online achievements:
Other Positions held at Cox Ohio Publishing
Assistant Managing Editor/production. Supervised the copy desk, art, and photo departments. While AME I turned around the desk’s deadline performance. I was also in charge of editorial’s training and development program.
Regional Editor: Supervised bureaus in Warren, Miami and Greene counties. Responsible for all aspects of bureau operations, from story production to ensuring the bureaus came in on budget. Also oversaw an award-winning Education team.
Metro Editor: Supervised government, dayside and nightside courts and cops teams. The government team included our Columbus, Ohio and Washington, D.C. bureaus. I was also responsible for the local offerings on the daily budget. I made sure budget lines were up-to-date and that we followed stories and produced solid enterprise off the news. Edited the book Back In Orbit, which commemorated John Glenn’s return to space.
Sports Editor: Supervised the sports department reporters, copy desk and clerks.
Deputy Sports Editor: My duties included driving news-related projects and daily enterprise reporting into the section; assigning and editing stories; making late-night deadline decisions on where stories should be played; balancing the largest travel budget in editorial.
Assistant Metro Editor: Supervised the work of three nightside reporters, the medical reporter and one nightside editorial assistant. Assigned and edited stories; assigned stories for the weekly health and fitness page. I did the initial planning and created the concept for the page.
Reporter: My beats included minority affairs, social services and health and medicine.
Education
MBA, Baker College, Flint, Michigan
BA in liberal arts (journalism major, psychology minor) Northeastern (Oklahoma) State University.
Professional organizations
Fulbright Senior Specialist Program, 2013. I lectured in Reykjavik at the University of Iceland on digital media March 1-14, 2014.
Digital Publishing Alliance, 2010-2013.
Pulitzer nominating committee juror, 2006 and 2007
Society of Professional Journalists. National president (2000-2001)
Qualifications:
Experienced journalist well versed in writing and editing about health care, education, education test preparation information, technical issues, and more. Expert in AP style. Clear, crisp, concise writer.
Experience:
President/CEO, Canis Digital
May 2014 to present
Canis Digital is a digital media consulting firm specializing in digital audience growth strategies, and expert editing and writing. I founded the company. I’ve helped websites grow their audience as much as 200 percent. I’ve edited and written a range of topics, including education, finance, money, sports, entertainment, breaking news, technical data, health, and more.
Senior Director, Digital Audience Growth, Cox Media Group
August 2013 to May 2014
I oversaw a team that produced and aggregated content to drive audience across all 85 Cox Media Group properties; cut third party deals to maximize audience and revenue and implemented/trained Cox Media Group properties on decision analytic tools. I retired in May 2014.
Director of Digital Content and Mobile Integration, Cox Media Group
June 2011 to August 2013
I oversaw the development of nearly five-dozen phone and tablet applications for the 17 news properties in CMG. I selected the vendors, negotiated the contracts, navigated the various application store rules and ensured products were delivered in a timely manner. I followed market trends to advise the properties on digital issues and oversaw special projects as assigned. My title was “Senior Manager of Strategic Initiatives” from 2009 to 2011.
Director of Digital Strategy, Cox Media Group, Dayton
Senior Manager, Strategic Initiatives, Cox Media Group
January 2010-June 2011
In this dual role I had responsibilities for Cox Media Group, and Cox Media Group Digital. For Ohio, I devised and implemented digital strategy for all of Cox Ohio’s 14 web sites, including solutions for content sharing among radio, television and newspapers; analyzed products that could be used across all media; and created a plan to further cement our leadership in local breaking news. For Cox Media Group’s digital division, I wrote digital reader strategy (e-readers, tablets, etc) and negotiated deals with e-reader and tablet manufacturers to for Cox content.
Instructor, Wright State University, 2010 – Present
I teach digital media courses that focus on storytelling in the new media age, analytics and social media.
Internet General Manager, Cox Ohio Publishing
March 2006 to January 2010:
Duties included overseeing the Cox Ohio internet business, including new business, strategic planning, vendor relations and technical development. Accomplishments:
- Revenue nearly doubled between 2006 and 2008
- Audience increased more than 50% year-over-year
- Ohio was the only major metro in the Cox chain to post a profit in its digital operations
- Redesigned the main e-paper site and drew national acclaim for ease of use
- Technological innovations were an industry-wide leader and garnered national awards.
Deputy Managing Editor, Dayton Daily News:
2003 to 2006:
I oversaw the metro, sports and online staffs, coordinated daily story budgets, and ran the newsroom in the absence of the Managing Editor. Among online achievements:
- Merged ActiveDayton.com and DaytonDailyNews.com staffs, resulting in personnel efficiencies
- Increased DaytonDailyNews.com's page views from 5.8 to 8.3 million a month.
- Pioneered the use of audio and video on the site.
- Established vendor relationships that built online audience and revenue. Entered into vendor contracts with Whatifsports.com for simulated sports games and UDPride.com for University of Dayton sports content
- Directly oversaw and edited national-leading coverage of the Ohio State University men’s basketball scandal that resulted in the head coach’s dismissal.
Other Positions held at Cox Ohio Publishing
Assistant Managing Editor/production. Supervised the copy desk, art, and photo departments. While AME I turned around the desk’s deadline performance. I was also in charge of editorial’s training and development program.
Regional Editor: Supervised bureaus in Warren, Miami and Greene counties. Responsible for all aspects of bureau operations, from story production to ensuring the bureaus came in on budget. Also oversaw an award-winning Education team.
Metro Editor: Supervised government, dayside and nightside courts and cops teams. The government team included our Columbus, Ohio and Washington, D.C. bureaus. I was also responsible for the local offerings on the daily budget. I made sure budget lines were up-to-date and that we followed stories and produced solid enterprise off the news. Edited the book Back In Orbit, which commemorated John Glenn’s return to space.
Sports Editor: Supervised the sports department reporters, copy desk and clerks.
Deputy Sports Editor: My duties included driving news-related projects and daily enterprise reporting into the section; assigning and editing stories; making late-night deadline decisions on where stories should be played; balancing the largest travel budget in editorial.
Assistant Metro Editor: Supervised the work of three nightside reporters, the medical reporter and one nightside editorial assistant. Assigned and edited stories; assigned stories for the weekly health and fitness page. I did the initial planning and created the concept for the page.
Reporter: My beats included minority affairs, social services and health and medicine.
Education
MBA, Baker College, Flint, Michigan
BA in liberal arts (journalism major, psychology minor) Northeastern (Oklahoma) State University.
Professional organizations
Fulbright Senior Specialist Program, 2013. I lectured in Reykjavik at the University of Iceland on digital media March 1-14, 2014.
Digital Publishing Alliance, 2010-2013.
Pulitzer nominating committee juror, 2006 and 2007
Society of Professional Journalists. National president (2000-2001)
