The lessons behind Applauze

Applauze is an entertainment app that has raise $7.2M in less than a year. That's a lot of money for an app in a very competitive space. But when you read this story, you can see why the app as been so successful, at least early on. It's not the data that's the draw --- it's the data analysis and predictive learning. Since Applauze analyzes every swipe, it makes it easier for the company to predict what its users want. It used to be that simply having the data was good enough. It's not anymore. Analyzing the data and predicting user behavior is far more important.,