I'll go there as part of the Fulbright Senior Specialist program to lecture on a number of evolving media topics, including how the web and mobile continue to impact core media; how American publishers use social media in an effort to drive audience; how the changes in advertising is impacting core revenues; and much more.
While there, I'll also meet with journalists and publishers to learn more about how the Icelandic media works, the issues confronting them, and offer some advice on audience g.
I'll have lots of updates when I'm there. Questions? Feel free to contact me.